The Benzina brand was developed and trade marked by myself after working on assignments for Globe brands, Licensing Essentials company. The brand was created after studying the market and coming to the conclusion that there isn’t a collective brand which ties all forms of motorsports into one clothing label. I gained a first hand insight and experience into brand design, development, licensing, marketing, sales as well as corporate business practice, project management, budgeting, product development, product sourcing and bringing products to market. I absorbed the work ethics an practices from my experiences from working for licensing companies and applied these to the Benzina brand, I developed the brand over a period of three years and it is currently awaiting for finalisation of development stratergy, channel partners and investors onboarding prior to production and entering the market space.

Benzina accessories concept design

Women’s jacket concept design

Mens motorcycle jacket and helmet concept made with kevlar and nomex reinforced materials

Unisex entry level apparel concepts

Mens designer pants and jacket concept

Licensed time piece concept designs

Womens footwear design concept

Mens footwear design concept

Illustration for point of sale and strategical marketing