Aldrich Quai Hoi

Background

Graphic Designer and Illustrator with all round skills from concept creation through to finished art in print, web and multi media.

Skills

5+ years of experience and scope with many different industries
Good conceptual, creativity and sketching skills, able to communicate a clients idea into media
Advanced skills in print, web, multimedia and video based applications
Multi Skilled and tasking abilities with time management
Can work unsupervised or within studio environment
Through knowledge of industry standard applications
Rapid learning of new industry applications while applying previous skills for maximum efficiency
Excellent communication skills oral and written

Previous Employment

2006 - 2009

Further Education

Master of Design by Research Communication Design Royal Melbourne Institute of Technology

Focusin Pty. Ltd

Designed and developed the company identity and branding applications. Development of company web site and marketing media
including print and online. Developed and designed 2009 CeBit expo Darling Harbour Sydney show booth and floor space,
along with presenting and showcasing the launched of Hanvon® products to the Australian market. Routine development of
marketing creative and design along with web site maintenance and advisory assistance.

Nutex Pty. Ltd

Designed and devloped the company identity and branding applications including website, work flow development, business development
procedures as well as providing graphic design and print / die cut machine operation and art setting and production. General maintenance of
website and business advisoary assistance.

Liv I.T.

Providing design services for print, web marketing applications.

Vita Italian Tours

Providing design services for annual print requirements

Freelance Design

Freelance design for small to medium enterprises including contemporary identity design and branding, general printing
included brochures and stationary, annual advertising campaigns in print. Web site development and maintenance including updating
information for modernized internet presence and business operations. This work was wholly generated and undertaken by myself
which allowed me to handle multiple tasks and deliver products and services to clients expectations with reliability. I had to source
cost effective finishing means and compose development teams which allowed me to deliver the projects to clients deadlines while
meeting their budgets.

Whytehouse Productions

My services were employed for a period of 6 months to create flash based interactive web sites and a online game for Boost mobile
phones campaign. I worked with freelance flash developers to create the game. The brief allowed me much creative freedom in game
aesthetics and playability. My tasks included time managing the development, creating the graphics, audio, interface, designing the
game play and its mechanics then translate this to the programmers to develop the game and have it finished for online delivery.
Development of the Anger Management brand web site which included the entire interface, navigation and
graphics with programming provided by freelance developers.

Pioneer Electronics Pro DJ Division

Branding design concepts for interstate Pioneer Pro DJ branded stores and point of sale displays.

2005 - 2004

Vinyl Pusher Records

I was commissioned by the director to create album cover art for initial major releases. During my commissioned period I also
designed the company's web site with e-commerce trading systems interface. This also included some web advertising material in
the form of animated banners and flash interactive presentations. My other tasks also included purchasing computer equipment
on behalf of the company setting up the internal art department for the company with new G5 Macintosh computers, setting up the
internal networking and printing facilities. Towards the end of my commission I created the art department workflow structure with
filing and server set up as well as standard templates for production art to aid future freelance designers.

Licensing Essentials

I designed packaging for licensed products as well as apparel for licensed brands from mostly alcoholic beverage company's.
Highlighted assignments : Coca Cola, Australian Football League, Carlton & United Breweries.

Whytehouse Productions

I was contracted to create the Globe International 2005 annual report. This included communicating with the managers and directors
of the company to create the layout and type setting of the annual report, graphics retouching, manipulation and placement within
the layout. Sending of drafts to the directors and proof readers, receiving and amending additions and changes on the fly to meet the
tight deadline and schedule for publishing the annual report in time for the annual general meeting.
Updating and maintenance of brand web site, M-ONE 11, Anger Management. This included preparing graphics and images and
updating the web site products descriptions and images.

Pioneer Electronics Pro DJ Division

Design of the Pioneer Pro DJ products catalogue for 2005. This included creative design for the cover and theme, image manipulation
type setting, page layout and design through to finished art for printing and distribution.

2002 - 2003

Whytehouse Productions

I was contracted for a period of 8 months to create flash based interactive web sites for Globe International. The major projects
included two season revisions of the Mooks fashion label web site. My task was to develop the new web site as well as the maintain
the updates with the set theme of the fashion label for two seasons. Multiple product images processing and for web bit dept were
required for the product images, while I created illustrations from my concept sketches of the site and interface and translated these
vector art to animations, graphics and interactive components to compose and develop the site. I designed the site in a modular
fashion making it very simple to update for future revisions.

Ares Group

Contracted by the Ares group to develop interface graphics for web development projects and applications as well as design and
develop campaign pitching presentation material.

CMS Group, RNS Publishing Department

Employed by CMS Group in the RNS Publishing department for 1 year period. My tasks including page layout and design, type setting,
scanning of photographs on a large format scanner, processing digital photographs for on site photographers for the production of
Real Estate Weekly magazine as well as other weekly and bimonthly publications that the company published. I was responsible for
film output for printing and film machine maintenance. Daily real estate window posters which I had to design, print on large format
printers, laminate and package for delivery.Other tasks included operating digital printers for short run print applications and manual
labour in the printing press department to aid in collating, folding, binding machines, printers, guillotine operators and packaging
printed products as well as occasional delivery.

Pioneer Electronics Pro DJ Division

Ceative design and development of point of sale advertising posters and banners as well as promotions materials.

2000 - 2001

Momentum Animation Studios

Creation of storyboards and character designs as sketches for short animations and full animated video clips. I was trained in 3D
character modeling using the company's Animation Master application and also helped with some 3D character and prop design.
Animation tasks such as facial expressions and animation of motion cycles and character rigging were also undertaken.

Vision Media

Creation of album cover and label art for major releases as well as developing enhance audio CD ROMS. The enhanced CD ROM
being a audio CD ROM with a music video clip encoded with the audio tracks which were playable through a computer. During this
assignment I also editing music video clips while I worked with the clip director and camera crew to edit and output the final video for
broadcast and compression for delivery on the Enhanced Audio CD ROM format.
Highlighted assignments : Enhanced audio CD ROM creation for Toco Music International Label

Minute Man Press

Temporary fill in role for 3 months due to staff absence. Duties included designing printed materials such as catalogues, business
cards, flyers and general stationary as well as operate digital printing equipment and prepare art work for offset printing.

Idea Studios

Development of storyboards for broadcast TVC as well as 3D animations. Graphic design and finished art for offset and large format
printing for promotional and corporate media. Web site design and animation. Other duties included setting up the computer systems
in the art departments, networking, setting up scanning equipment, printing equipment as well as video editing station.
Highlighted assignments : Toll Holdings Book cover illustration and logo design, Teds Camera Stores TVC, Moose Toys TVC,
Timemac International company re branding.

Snap Printing

Temporary fill in role for 5 months due to work load. Duties included designing printed materials such as catalogues, business cards,
flyers and general stationary as well as operate digital printing equipment including large format printing, scanning and laminating.
Highlighted assignments : Honda Marine & Motorcycles .

Creative Worlds - New Media Imaginarium Dept.

Development of storyboards for broadcast TVC as well as 3D animations. Graphic design and finished art for offset and large format
printing for promotional and corporate media. Video compositions and animations, Multimedia CD ROM development, web site
design and development. Traditional art and illustration. Other duties included setting up computer systems in the art department,
networking, setting up scanning equipment, printing equipment as well as video editing station, routine back up and maintenance of
company server.

Highlighted assignments : Harley Davidson Motorcycles, Buell Motorcycles, Sanity Music, Ford Australia, Pioneer Pro DJ Australia,
Pioneer Car Audio Australia, Pioneer Home Hi Fi Australia, Moose Toys TVC, Pets Paradise TVC.